Larktale, Prams, Strollers, Pushchairs

The Larktale Story - Larktale, Prams, Strollers, Pushchairs

An idea is born

Larktale is the brainchild of Sydney entrepreneur, Simon Whiston. A father of four, he has experienced the joys of bringing up children. Having spent 15 years building Modern Star to become Australia’s largest supplier of educational products, Simon has developed a keen eye for innovative products that look good, solve problems and make life easier.

With an insatiable passion for product, innate attention to detail and the desire to help mums and dads have a great time our dedicated team have focussed on creating a range of prams and strollers that makes people smile.

The brand’s spirit is embodied in our name.

Lark: something done for fun, especially something mischievous or daring; an amusing adventure or escapade.

Tale: an exciting or dramatic story.

Larktale: helping create fun stories.

Nurturing the idea

We began our journey in 2012, talking to parents about their prams and strollers. Mums told us they wanted them to look great, and be highly manoeuvrable, strong, and light. They wanted design features that made a big difference to their lives. It was also very clear that mums want, their folded pram or stroller to take up far less space.

Grown with Care

During the three-year design and development stage we identified the features of prams and strollers that mattered most to parents, and ensured that we manufactured to stringent global safety standards. Every element of our products have been individually crafted with relentless attention to detail. The result of this journey is two distinctive, world-class nursery products.

The funky chit chat stroller has a Spaceframe which folds down small, is light to carry, and is super strong.

The distinctive coast pram has a long list of useful features, and is more compact than any other product in its category.

Our Inspirational Nest

Our home on Sydney’s stunning North Shore and its inspirational, easy-going lifestyle, helps us focus on small things that make a big difference. Larktale products empower parents to go out in the world and create unforgettable stories.

Larktale is an innovative brand of prams and strollers that truly Fits your World.